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This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Produkteigenschaften
- Artikelnummer: 9783030844202
- Medium: Buch
- ISBN: 978-3-030-84420-2
- Verlag: Springer International Publishing
- Erscheinungstermin: 31.10.2021
- Sprache(n): Englisch
- Auflage: 1. Auflage 2021
- Serie: Classroom Companion: Business
- Produktform: Gebunden
- Gewicht: 576 g
- Seiten: 258
- Format (B x H x T): 160 x 241 x 21 mm
- Ausgabetyp: Kein, Unbekannt