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Sheffield

The Religious Dimensions of Advertising

Medium: Buch
ISBN: 978-1-349-53545-3
Verlag: Palgrave Macmillan US
Erscheinungstermin: 20.12.2006
Lieferfrist: bis zu 10 Tage

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.


Produkteigenschaften


  • Artikelnummer: 9781349535453
  • Medium: Buch
  • ISBN: 978-1-349-53545-3
  • Verlag: Palgrave Macmillan US
  • Erscheinungstermin: 20.12.2006
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2006
  • Serie: Religion/Culture/Critique
  • Produktform: Kartoniert
  • Gewicht: 269 g
  • Seiten: 190
  • Format (B x H x T): 140 x 216 x 12 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Preface Introduction PART I: TOTEMIC DESIRES On Religion Marx and Commodities: Use-value and Exchange Value The Fetishism of Commodities Jhally's Four Stages of Advertising Advertising as Religion? PART II: WORSHIPING A TOTEM: EMILE DURKHEIM'S THEORIES OF RELIGION Durkheim's Definition of Religion Totemism The God/Society Equation Totemism and Advertising PART III: LOCATING RELIGIOUS DIMENSIONS IN THE HISTORY OF ADVERTISING, 1880-1920: THE RISE OF INDUSTRIAL CAPITALISM 1920-1940: "Apostles of Modernity" 1945-1960: Realizing the American Dream 1960-1980: The Creative Revolution 1980-2005: The Information Age: A Media Revolution PART IV: THE RELIGIOUS DIMENSIONS OF ADVERTISING IN THE CULTURE OF CONSUMER CAPITALISM Advertising as 'Divine' Mediator Advertising as Sacramentality Advertising and Ultimate Concern PART V: REFUSING TO BE AN ADVERTISEMENT: ENACTING DISRUPTIVE PERFORMATIVE IDENTITIES AGAINST THE RELIGIOUS DIMENSIONS OF ADVERTISING Cultural Identity Formation Policing the Body: Foucault's Theory of the Body as Inscriptive Surface Embodied Subjectivity and the Oppositional Gaze Disruptive Performative Identities A Counternarrative of Embodiment