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Singh

Business Practices in Emerging and Re-Emerging Markets

Medium: Buch
ISBN: 978-1-4039-7622-2
Verlag: Palgrave MacMillan Us
Erscheinungstermin: 09.04.2008
Lieferfrist: bis zu 10 Tage

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.


Produkteigenschaften


  • Artikelnummer: 9781403976222
  • Medium: Buch
  • ISBN: 978-1-4039-7622-2
  • Verlag: Palgrave MacMillan Us
  • Erscheinungstermin: 09.04.2008
  • Sprache(n): Englisch
  • Auflage: 2008. Auflage 2008
  • Produktform: Gebunden
  • Gewicht: 413 g
  • Seiten: 259
  • Format (B x H x T): 152 x 210 x 19 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Introduction; Satyendra Singh   - PART I: THE EMERGING MARKETS - Market Liberalization in Emerging Economies: Changing Business Practices; Peter M. Lewa   - PART II: BUSINESS AND ETHICAL ORIENTATIONS   - Business Orientation, Brand Image, and Business Performance; Satyendra Singh   - Ethics and Profitability: Can They Coexist; Satyendra Singh   - Business Ethics and Marketing Practices in Nigeria; Taiwo Akinmayowa   - PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR   - Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription; Satyendra Singh   - Culture, Creativity, and Advertising; Satyendra Singh& Kwaku Appiah-Adu   - PART IV: EMERGING BUSINESS PRACTICES   - Current Marketing Practices in Ghana; Kwaku Appiah-Adu and Satyendra Singh   - Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market; Gin Chong   - Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.; Ajay Bhalla   - Change Management in Mast Africa Limited; Peter M. Lewa   - Conclusion