This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
Produkteigenschaften
- Artikelnummer: 9783319042077
- Medium: Buch
- ISBN: 978-3-319-04207-7
- Verlag: Springer-Verlag GmbH
- Erscheinungstermin: 29.04.2014
- Sprache(n): Englisch
- Auflage: 2014
- Serie: Management for Professionals
- Produktform: Gebunden
- Gewicht: 3376 g
- Seiten: 125
- Format (B x H): 155 x 235 mm
- Ausgabetyp: Kein, Unbekannt