Verkauf durch Sack Fachmedien

Sznolnoki / Kolb / Thach

Successful Social Media and Ecommerce Strategies in the Wine Industry

Medium: Buch
ISBN: 978-1-137-60297-8
Verlag: Palgrave Macmillan US
Erscheinungstermin: 21.12.2015
Lieferfrist: bis zu 10 Tage

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.


Produkteigenschaften


  • Artikelnummer: 9781137602978
  • Medium: Buch
  • ISBN: 978-1-137-60297-8
  • Verlag: Palgrave Macmillan US
  • Erscheinungstermin: 21.12.2015
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2090
  • Produktform: Gebunden
  • Gewicht: 372 g
  • Seiten: 168
  • Format (B x H x T): 145 x 222 x 15 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

List of Tables

List of Figures

1. Current Status of Global Wine Ecommerce and Social Media; Gergely Szolnoki, Liz Thach, and Dani Kolb

2. Wine on Facebook A look at Millennial's Wine Information Search; Lindsey M. Higgins, Marianne McGarry Wolf, and Mitchell J. Wolf

3. Online Communication Approaches and Social Networks in traditional Wine Regions: A Case Study from Italy; Roberta Capitello, Lara Agnoli, and Diego Begalli

4. Word of Mouth Impulses boost Wines of Germany – A Case Study; Frank R. Schulz

5. The Use of Social Media in the Wine Event Industry: A Case Study of the High Country Harvest in Australia; Paul Strickland, Kim M. Williams, Jennifer Laing, and Warwick Frost

6. Crowdsourcing in Wine Business: Co-creation and fundraising Experiences; Angela Mariani, Azzurra Annunziata, Francesco Nacchia, and Antonella Vastola

7. Are Customers having E-conversations about your Wine? The Importance ofonline Discussion Forums as electronic Word of mouth for Wine Marketers; David L. Dean and Sharon L. Forbes

8. Wine Price Determination in online specialized Stores – An empirical Study for Argentina; Rodrigo García Arancibia, Edith Depetris Guiguet, and Gustavo Rossini

9. Cross-cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany; Carsten Hoffmann, Gergely Szolnoki, and Liz Thach

Index