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Talbot

which4words

Business Writing for Humans

Medium: Buch
ISBN: 978-3-11-914443-8
Verlag: De Gruyter
Erscheinungstermin: 13.07.2026
Lieferfrist: bis zu 10 Tage

The written word has always been our major entry point into the world of business. But with the increasing influence of AI and the ever-growing flow of global communications, the way we write must be more purposeful, impactful, efficient and effective than ever before.

Best-selling Business English author Fiona Talbot & global business expert Alexander Talbot join forces to introduce the unique system to help you successfully navigate the challenges of business writing. In a world where a winning communication skillset demands you become technician, creative, marketer, influencer and project manager, provides ground-breaking prompts that give guidance for every writing task and can be tailored for YOU and your communication needs:

•            Encourages you retain, harness and indeed celebrate the human touch so vital to many writing tasks

•            Helps you get to the point swiftly and effectively for maximum impact

•            Provides the tools to cut through the noise and stand out in an increasingly digital age

Rediscover the basics, find your personal voice, understand helpful tools and explore the impact – both positive and negative – of technology and AI. This book is your pathway to becoming the best communicator you can be.


Produkteigenschaften


  • Artikelnummer: 9783119144438
  • Medium: Buch
  • ISBN: 978-3-11-914443-8
  • Verlag: De Gruyter
  • Erscheinungstermin: 13.07.2026
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2026
  • Produktform: Kartoniert
  • Gewicht: 300 g
  • Seiten: 180
  • Format (B x H x T): 150 x 227 x 11 mm
  • Ausgabetyp: Kein, Unbekannt
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