This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
Produkteigenschaften
- Artikelnummer: 9783319540474
- Medium: Buch
- ISBN: 978-3-319-54047-4
- Verlag: Springer
- Erscheinungstermin: 12.04.2017
- Sprache(n): Englisch
- Auflage: 1. Auflage 2017
- Serie: Fuzzy Management Methods
- Produktform: Gebunden
- Gewicht: 344 g
- Seiten: 103
- Format (B x H): 155 x 235 mm
- Ausgabetyp: Kein, Unbekannt
Themen
- Wirtschaftswissenschaften
- Betriebswirtschaft
- Bereichsspezifisches Management
- E-Commerce, E-Business, E-Marketing
- Wirtschaftswissenschaften
- Betriebswirtschaft
- Bereichsspezifisches Management
- E-Commerce, E-Business, E-Marketing