fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf

Site Breadcrumb

Verkauf durch Sack Fachmedien

Theaker

The Public Relations Handbook

Medium: Buch
ISBN: 978-0-367-27890-8
Verlag: Routledge
Erscheinungstermin: 27.10.2020
In den Warenkorb
Lieferfrist: bis zu 10 Tage
Auf die Merkliste Drucken

Überschrift

Beschreibung

Kostenloser Versand

nach Deutschland, Österreich und in die Schweiz

Bequem zahlen

Rechnung, Kreditkarte, PayPal oder Bankeinzug

Wir sind gerne für Sie da

0800 000-1378 (Inland)
service@fachmedien.de
<<Kontaktformular>>

Fragen

Fragen Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua
Anwtorten

Anwtorten At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home.

Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

Produkteigenschaften

  • Artikelnummer: 9780367278908
  • Medium: Buch
  • ISBN: 978-0-367-27890-8
  • Verlag: Routledge
  • Erscheinungstermin: 27.10.2020
  • Sprache(n): Englisch
  • Auflage: 6. Auflage 2020
  • Serie: Media Practice
  • Produktform: Kartoniert, Paperback
  • Gewicht: 782 g
  • Seiten: 440
  • Format (B x H x T): 174 x 246 x 24 mm
  • Ausgabetyp: Kein, Unbekannt
  • Vorauflage: 978-1-138-89095-4
  • Nachauflage: 978-1-032-85265-2

Themen

Autoren/Hrsg.

Herausgeber

ContentsPart 1 The context of public relations - What is public relations? Sarah Roberts Bowman - Public relations and communications Sarah Roberts-Bowman - Public relations, politics and the media Sarah Roberts-Bowman and Gloria Walker - Public relations and management Anne Gregory - Ethics, professionalism and regulation Alison Theaker Part 2 Strategic public relations - Public relations and corporate communication Sarah Roberts-Bowman and Gloria Walker - Public relations and corporate identity Emma Wood - Risk, issues and crisis management Heather Yaxley - Public relations and corporate social responsibility Antonio Marques Mendes - Measurement and evaluation Mairead McCoy - Public relations and globalisation Averill Gordon Part 3 Stakeholder public relations - Media relations in the social media age Philip Young - Internal communications Liam Fitzpatrick - Financial communications Annette Spencer - Public sector public relations Susan Kinnear - Consumer public relations Michael Frohlich - Business to business public relations Loretta Milan - Public relations and engagement in the not for profit sector Alan Anstead - Using new technology effectively in public relations Heather Yaxley - Activism and public relations Philip Young Part 4 Shaping the future - Future challenges for public relations Alison Theaker