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This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia’s fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asia’s most dynamic markets.
Central to this exploration is the use of ethnographic marketing research — a powerful tool that reveals nuanced consumer behaviours across Indonesia’s richly diverse cultural landscape. By examining real-world case studies and emergent market trends, the authors provide a roadmap for aligning leadership, strategy, and local insights.
Readers will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation.
Produkteigenschaften
- Artikelnummer: 9789819697007
- Medium: Buch
- ISBN: 978-981-969700-7
- Verlag: Springer
- Erscheinungstermin: 27.09.2025
- Sprache(n): Englisch
- Auflage: Erscheinungsjahr 2025
- Produktform: Gebunden, HC runder Rücken kaschiert
- Gewicht: 326 g
- Seiten: 125
- Format (B x H x T): 153 x 216 x 14 mm
- Ausgabetyp: Kein, Unbekannt