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This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.
The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
Produkteigenschaften
- Artikelnummer: 9783319500904
- Medium: Buch
- ISBN: 978-3-319-50090-4
- Verlag: Springer International Publishing
- Erscheinungstermin: 04.05.2017
- Sprache(n): Englisch
- Auflage: 4th Auflage 2017
- Serie: Springer Texts in Business and Economics
- Produktform: Gebunden
- Gewicht: 13048 g
- Seiten: 435
- Format (B x H x T): 215 x 285 x 31 mm
- Ausgabetyp: Kein, Unbekannt