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This book offers a wide-ranging and detailed analysis of the strategies for successfully undertaking business internationalization in a global scenario marked by rapid economic, geopolitical and technological change.
It analyses the choice of international expansion methods, the organization of foreign branches, Export and FDIs: it will depict the process of evolution of companies in the global economic system.
The book offers practical tools and examples useful not only to students preparing to manage a company, but also to entrepreneurs and managers who intend to establish and root their business in the global economic system.
Produkteigenschaften
- Artikelnummer: 9788831322447
- Medium: Buch
- ISBN: 978-88-31322-44-7
- Verlag: Egea Spa - Bocconi University Press
- Erscheinungstermin: 01.02.2022
- Sprache(n): Englisch
- Auflage: Erscheinungsjahr 2022
- Produktform: Kartoniert, Paperback
- Seiten: 250
- Format (B x H): 171 x 241 mm
- Ausgabetyp: Kein, Unbekannt