Advances in Advertising Research XIV

- The effects of sponsorship termination on the sponsored team’s fans and rival fans.- The effects of social media firestorms on company reputation and consumer behavior.- Let’s Dance a Little Bit.- Debunking greenwashing: Investigating the individual drivers of perceived greenwashing and negative word-of-mouth.- The pressure for the perfect shape.- Advertising.- Primacy Effect on Instagram Stories.- Analyzing verbal content of political spots in the 2020 U.S. presidential election.- A Content Analysis of Hegemonic Masculine Traits in Ghanaian Alcohol Advertisements.- Marketing Client Perceptions of the Advertising Agency Development Process.- Influencer in Fashion Hauls.- Made to Impress.- Consumer Hypocrisy.- An Eye-Tracking Analysis of Visual Attention In The Emotionally Appealing Commercial.- How much is too much.- Entertainment in news media brands.- The effect of humor in obesity-prevention messages and brand advertising.- Striving for More Than Just Profit.- What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case.- The power of threat and efficacy in green communication.- Gender-Neutral Pronouns and Consumers' Microaggressions Towards "Them".