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Wang / Xiong

User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

Medium: Buch
ISBN: 978-981-97-3834-2
Verlag: Springer Nature Singapore
Erscheinungstermin: 04.10.2024
Lieferfrist: bis zu 10 Tage

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and comparethe differences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.


Produkteigenschaften


  • Artikelnummer: 9789819738342
  • Medium: Buch
  • ISBN: 978-981-97-3834-2
  • Verlag: Springer Nature Singapore
  • Erscheinungstermin: 04.10.2024
  • Sprache(n): Englisch
  • Auflage: 2024
  • Serie: Advanced Studies in E-Commerce
  • Produktform: Gebunden
  • Gewicht: 547 g
  • Seiten: 237
  • Format (B x H x T): 160 x 241 x 20 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

The Current Status and Trends of Cross-Border E-commerce Development.- Analysis of User-Driven Factors in Cross-Border E-commerce Retail Imports.- Construction and Analysis of Cross-Border E-Commerce Retail Import User Preference Model.- Analysis of Competitive Advantage of Cross-border E-commerce Platforms from the Perspective of Platform Enterprises.- Analysis of Competitive Advantage of Cross-border E-commerce Platforms from the User Perspective.- Construction of Cross-Border E-commerce Policy Evaluation Model.- Cross-border E-commerce Policy Metrics and Visualization Research.- Study on the Policy Effect Evaluation of Cross-Border E-commerce.