This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.
Produkteigenschaften
- Artikelnummer: 9781108479400
- Medium: Buch
- ISBN: 978-1-108-47940-0
- Verlag: Cambridge University Press
- Erscheinungstermin: 10.09.2020
- Sprache(n): Englisch
- Auflage: Erscheinungsjahr 2020
- Produktform: Gebunden
- Gewicht: 1016 g
- Seiten: 420
- Format (B x H x T): 170 x 244 x 29 mm
- Ausgabetyp: Kein, Unbekannt