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This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives around core elements. The topics involved in this book include cross-border e-commerce platforms, cross-border logistics, cross-border payments, marketing management, risk management, etc., almost covering the main links of cross-border e-commerce transaction activities, reflecting the cutting-edge trends of cross-border e-commerce at the current stage, and has important theoretical significance and practical value for promoting the development of global cross-border e-commerce.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Produkteigenschaften
- Artikelnummer: 9789819611645
- Medium: Buch
- ISBN: 978-981-961164-5
- Verlag: Springer
- Erscheinungstermin: 22.08.2025
- Sprache(n): Englisch
- Auflage: Erscheinungsjahr 2025
- Produktform: Gebunden, HC runder Rücken kaschiert
- Gewicht: 586 g
- Seiten: 269
- Format (B x H x T): 160 x 241 x 21 mm
- Ausgabetyp: Kein, Unbekannt
Themen
- Wirtschaftswissenschaften
- Betriebswirtschaft
- Bereichsspezifisches Management
- E-Commerce, E-Business, E-Marketing
- Wirtschaftswissenschaften
- Betriebswirtschaft
- Bereichsspezifisches Management
- E-Commerce, E-Business, E-Marketing