Questionnaire Design

Introduction What is a questionnaire?; Obtaining the best answers; Why do we need a questionnaire?; What does it do?; Standardized surveys; A remote conversation 1. Objectives in writing a questionnaire Introduction; The questionnaire in the survey process; Stakeholders in the questionnaire; The objectives of the study; Recruitment questionnaires; Collecting unbiased and accurate data 2. The data collection media Introduction; Interviewer-administered interviews; Self-completion surveys 3. Planning the questionnaire Introduction; Defining the information required; Sequencing the sections; Exclusion question; Screening questions; Main questionnaire 4. Types of question and data Introduction; Question types; Open and closed questions; Spontaneous questions; Prompted questions; Open-ended questions; Pre-coded questions; Data types 5. Rating scales and attitude measurement Attitude measurement; Itemized rating scales; Attitudinal rating scales; Rating scales in customer satisfaction research; The dimensions; Comparative scaling techniques; Measuring brand image 6. Writing the questionnaire Introduction; Use of language; Avoiding ambiguity in the question; Determining the pre-codes; Using prompts; Order bias and prompts; Question order; Standardizing questions; Tracking studies; Omnibus studies 7. Laying out the questionnaire Introduction; Interviewer-administered paper questionnaires; Self-completion paper questionnaire; Electronic questionnaires 8. Piloting the questionnaire Introduction; Why pilot questionnaires?; Types of pilot surveys 9. Ethical issues Introduction; Responsibilities to respondents; Responsibilities to clients 10. Social desirability bias Response bias; Social desirability bias; Dealing with SDB; Determining whether SDB exists 11. International surveys Introduction; Client presence; Common or tailored approaches; Translating the questionnaire; Demographic data; Cultural response differences; Laying out the questionnaire