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Carroll / Huang-Horowitz
The New Handbook of Communication and Corporate Reputation
Medium: Buch
ISBN: 978-1-394-25764-5
Verlag: Wiley
Erscheinungstermin: 22.09.2026
vorbestellbar, Erscheinungstermin ca. September 2026
Notes on Contributors xi
Disclosure of AI Use xix
Acknowledgments xx
1 Corporate Reputation Reconsidered: Communication, Constitution, and Conditions 1 Craig E. Carroll and Nell C. Huang-Horowitz
Section 1 Communication Elements 15
2 Corporate Reputation Management as Design Work: Theory and Practice of Communication Skill 17 Katherine Bunsold and Joshua B. Barbour
3 How Message Design Constructs Corporate Reputation 30 Peter M. Smudde
4 Corporate Communication 50 Ana Marija Mustafai and Klement Podnar
5 Corporate Branding and Corporate Reputation 63 David Wiestner and Ralf Spiller
6 Digital Communication and Corporate Reputation 76 Mark Badham, Vilma Luoma-aho, and Chiara Valentini
7 The Internet, Social Media, and Digital Reputation 89 Elanor Colleani and Amira Mukendi
8 Corporate Reputation and the Law: Navigating Reputational Challenges in the 2020s 104 Cayce Myers
9 Experiencing the Reputational Synergy of Success and Failure Through Organizational Learning 116 Timothy L. Sellnow, Shari R. Veil, and Kathryn Anthony
10 Corporate Communication as Corporate Listening: Theory and Practice 128 Jim Macnamara
11 Stakeholder Engagement and Corporate Reputation in the Era of Sustainability 140 Johanna Kujala and Sybille Sachs
12 Stakeholder Engagement as the Communicative Basis of Reputation Management 152 Stefania Romenti and Laura Illia
Section 2 Theoretical Foundations 165
13 How Media Shape What We Think About Companies: Agenda Setting, Agenda Building, and the Dimensional Matching Framework 167 Craig E. Carroll
14 The Communicative Constitution of Reputation as Conversation and Text 183 Dana H. Marshall
15 Complexity Theory and the New Dynamics of Reputation 194 Dawn R. Gilpin
16 Beyond Perception: Reputation as an Emergent Property of Complex Adaptive Systems 212 Carl Brønn and Peggy Simcic Brønn
17 Relating Corporate Reputation and Autopoietic Systems Theory 226 Joachim Preusse
18 Institutional Theory, Communication, and Corporate Reputation 241 Elizabeth Carlson, John Lammers, and Kristen Guth
19 Narrative and Storytelling in Corporate Reputation 254 Sabrina Sebastiana Sansone
20 Relating Rhetoric and Reputation 265 Øyvind Ihlen
21 Crisis Communication and Corporate Reputation: An Illustration of Their Close Bond Through Situational Crisis Communication Theory 276 W. Timothy Coombs
22 Building Bridges: How Can Social Capital Enhance Corporate Reputation via Trust 282 Kaidi Aher and Vilma Luoma-aho
Section 3 Reputational Dimensions 299
23 Leadership and Communication 301 Stacey L. Connaughton and Savannah Meier
24 Corporate Social Responsibility in the Context of Corporate Reputation 315 Sora Kim and Chen Silvia Zhang
25 Corporate Reputation and Diversity, Equity, and Inclusion 328 Ingrid Wahl and Sabine A. Einwiller
26 Products, Services, and Corporate Reputation: Communication’s Untheorized Domain 341 Craig E. Carroll
27 Are Good Reputations Built on Financial Successes or Are Financial Successes Built on Good Reputations? 355 Alexander V. Laskin
28 Navigating Corporate Reputation Through Strategic Partnerships: The Role of Communication, Stakeholders, and Crisis Management 366 Rong Wang and Jiaxun Du
29 Corporate Governance as Communicative Process: Extending Governance Research Through Communication Theory 379 Craig E. Carroll
Section 4 Threats, Contexts, and Conditions 397
30 Corporate Social Advocacy and Corporate Reputation 399 Sun Young Lee
31 Bridging Organizational and Corporate Domains: Identity, Identification, and Reputation Through a Communicative Perspective 410 Nell C. Huang-Horowitz
32 Perceived Authenticity in Strategic Communication: Building Trust Through Organizational Voice 423 Juan-Carlos Molleda
33 Narrative Governance and Corporate Reputation: A Framework for Managing Organizational Storytelling 435 Craig E. Carroll
34 Character Assassination in Subversive Campaigns Targeting Corporate Reputation 451 Sergei A. Samoilenko and Deirdre J. Prigge
35 Reputation of, Through, and in Artificial Intelligence: Three Perspectives on AI and Corporate Reputation 466 Alexander Buhmann and Christian Fieseler
36 Is it a Mis or a Dis? Understanding and Countering Misinformation, Disinformation, Fake News, and Malinformation in a Corporate Reputation Context 475 Jeffrey Ranta
37 Tailored Relational Reputation Model: An Integrated Framework 489 Timothy Penning
38 Is the Reputation of Reputation Management Fatally Damaged? 502 Anne Gregory
39 Labor Unions and Corporate Partnerships: Reimagining the Symbiotic Sustainability Model 515 Amy O’Connor and Michelle Shumate
40 Reputation Resilience: An Exploration 528 Vidhi Chaudhri and Asha Kaul
Section 5 Measurement, Evaluation, and Valuation 539
41 Corporate Communication Planning and Relationships, Identity, and Reputation 541 Francesco Lurati and Gastone Gualtieri
42 A Multidimensional Model of Business Acumen in Corporate Communication: Implications for Corporate Reputation 555 Craig E. Carroll
43 The Evaluative Contents of Corporate Reputation: Relationates, Measurement Functions, and Reputation Contrasts 572 Craig E. Carroll
44 The Economic Case for Corporate Reputation: From ROI to Operating Condition 589 Craig E. Carroll
45 Construct, Driver, and Consequence: Measuring Corporate Reputation Across Stakeholder Groups 605 Tobias Morath, Craig E. Carroll, and Manfred Schwaiger
Section 6 Conclusion 623
46 Corporate Reputation as Communicative Infrastructure: Ontology, Governance, and the Next Phase of the Field 625 Craig E. Carroll and Nell C. Huang-Horowitz
Author Index 000
Subject Index 000