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Harris

Start-up

A Practical Guide to Starting and Running a New Business

Medium: Buch
ISBN: 978-3-030-06871-4
Verlag: Springer
Erscheinungstermin: 28.12.2018
Lieferfrist: bis zu 10 Tage

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.

Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools.


Produkteigenschaften


  • Artikelnummer: 9783030068714
  • Medium: Buch
  • ISBN: 978-3-030-06871-4
  • Verlag: Springer
  • Erscheinungstermin: 28.12.2018
  • Sprache(n): Englisch
  • Auflage: 2. Auflage 2019
  • Serie: Management for Professionals
  • Produktform: Kartoniert, Paperback
  • Gewicht: 254 g
  • Seiten: 146
  • Format (B x H x T): 155 x 235 x 9 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Introduction.- How Good Is Your Idea?.- How Can You Protect Your Ideas?.- What Is a Company?.- How Do You Market Your Product?.- How Do You Finance Your Business?.- How Do You Create a Financial Model?.- How Do You Write a Business Plan?.- Your Role and Your Team.- Closing Remarks.