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Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.
Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools.Produkteigenschaften
- Artikelnummer: 9783319945460
- Medium: Buch
- ISBN: 978-3-319-94546-0
- Verlag: Springer
- Erscheinungstermin: 22.08.2018
- Sprache(n): Englisch
- Auflage: 2. Auflage 2019
- Serie: Management for Professionals
- Produktform: Gebunden, HC runder Rücken kaschiert
- Gewicht: 412 g
- Seiten: 146
- Format (B x H x T): 160 x 241 x 15 mm
- Ausgabetyp: Kein, Unbekannt
- Vorauflage: 978-3-540-32981-7