Mehta - The New BJP - 9781032755441

Name: The New BJP
Price: 182.00 EUR
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ISBN: 9781032755441

The New BJP

Modi and the Making of the World's Largest Political Party

Medium: Buch

ISBN: 978-1-032-75544-1

Verlag: Routledge

Erscheinungstermin: 11.07.2024

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This book examines how the BJP became the world’s largest political party. It goes beyond the usual narrative of the party’s Hindutva politics to explain how, under Narendra Modi, the party reshaped the Indian polity using its own brand of social engineering. According to the findings of this book, this reconstruction was cleverly powered by new caste coalitions, the claim of a new welfare state that focused on marginalised social groups and the making of a women-voter base.

Based on data from three unique indices—the Mehta–Singh Social Index, which studies the caste composition of Indian political parties; the Narad Index, which calculates communication patterns across topics and audiences; and PollNiti, which connects and tallies hundreds of political and economic datasets—The New BJP is full of startling insights into the way both the party and the country function. Previously untapped historical records, exclusive interviews with party leaders and comprehensive reportage from across India provide a fresh understanding of the BJP’s growth areas, including the Northeast and south India.

A lucid and objective study of the BJP and India today, this book will be useful to researchers, journalists, students, activists and general public alike.

Print edition not for sale in South Asia (Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka).

Produkteigenschaften

Artikelnummer: 9781032755441
Medium: Buch
ISBN: 978-1-032-75544-1
Verlag: Routledge
Erscheinungstermin: 11.07.2024
Sprache(n): Englisch
Auflage: 1. Auflage 2024
Produktform: Gebunden
Gewicht: 1318 g
Seiten: 822
Format (B x H x T): 157 x 235 x 48 mm
Ausgabetyp: Kein, Unbekannt

Themen

Autoren

INTRODUCTION

A ‘Jai Sri Ram’ Sticker and a Family Argument: The BJP and a Personal Retracing

PART I

THE HINDI HEARTLAND: LABHARTHEE SAMMELANS, CASTE RE-ENGINEERING, HINDUTVA AND THE WELFARE WHEEL

1. The BJP as the Party of the Village: An Introduction

2. Becoming the Hindi Heartland’s Predominant Rural Party

3. The Caste Game: How the BJP Became the Most Socially Representative Party in UP (Barring Muslims)

4. The BJP’s Political Mobilisation of Welfare: ‘Labharthees’

5. The BJP’s Muslim Model: Hindutva, the Politics of Exclusion and Why the BJP Still Wins Muslim Seats

PART II

COMMUNICATION: WHAT THE BJP FOCUSES ON

AND WHERE IT SPEAKS

6. What the BJP Says: The Changing Patterns of Its Discourse

7. Modi@Digital: Why the BJP Wins on Social Media

8. How the BJP Became the World’s Largest Political Party: Organisational Restructuring and the Use of Digital Technologies

PART III

IDEOLOGY, ECONOMIC THINKING AND GOVERNANCE

9. Roots of the BJP: The Jan Sangh Story

10. When Right Is Left: The BJP’s Economic Model in New India

PART IV

THE UMBILICAL CORD

11. The BJP’s RSS Link: The Foundational Moment

12. The Growth of the RSS

13. What the RSS Says: Issues That Matter the Most to the Sangh

14. The Sangh Parivar and Education: Tribal Communities, Vanvasi Kalyan Ashram and Christian Missionaries

PART V

BEYOND THE DOMINANT NARRATIVE: THE SOUTH, THE NORTHEAST AND WOMEN

15. The BJP’s South Model: The Karnataka Formula

16. Mergers, Acquisitions and the ‘Eight Goddesses’: The BJP’s Northeast Push

17. The Making of a New Women’s Vote: Gender, Politics and Hindutva

CONCLUSION

18 ‘Party of Ram’: A Hindu Suratrana, the Idea of ‘New India’ and Its Global Message

Postscript

Notes

Appendices 1–15

The BJP: A Timeline

Index

Acknowledgements

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