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Mehta

The New BJP

Modi and the Making of the World's Largest Political Party

Medium: Buch
ISBN: 978-1-032-75545-8
Verlag: Routledge
Erscheinungstermin: 26.12.2025
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This book examines how the BJP became the world’s largest political party. It goes beyond the usual narrative of the party’s Hindutva politics to explain how, under Narendra Modi, the party reshaped the Indian polity using its own brand of social engineering. According to the findings of this book, this reconstruction was cleverly powered by new caste coalitions, the claim of a new welfare state that focused on marginalised social groups and the making of a women-voter base.

Based on data from three unique indices—the Mehta–Singh Social Index, which studies the caste composition of Indian political parties; the Narad Index, which calculates communication patterns across topics and audiences; and PollNiti, which connects and tallies hundreds of political and economic datasets—The New BJP is full of startling insights into the way both the party and the country function. Previously untapped historical records, exclusive interviews with party leaders and comprehensive reportage from across India provide a fresh understanding of the BJP’s growth areas, including the Northeast and south India.

A lucid and objective study of the BJP and India today, this book will be useful to researchers, journalists, students, activists and general public alike.

Print edition not for sale in South Asia (Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka).

Produkteigenschaften

  • Artikelnummer: 9781032755458
  • Medium: Buch
  • ISBN: 978-1-032-75545-8
  • Verlag: Routledge
  • Erscheinungstermin: 26.12.2025
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2025
  • Produktform: Kartoniert, Paperback
  • Gewicht: 1166 g
  • Seiten: 822
  • Format (B x H x T): 152 x 229 x 44 mm
  • Ausgabetyp: Kein, Unbekannt

Themen

Autoren/Hrsg.

Autoren

INTRODUCTIONA 'Jai Sri Ram' Sticker and a Family Argument: The BJP and a Personal RetracingPART ITHE HINDI HEARTLAND: LABHARTHEE SAMMELANS, CASTE RE-ENGINEERING, HINDUTVA AND THE WELFARE WHEEL1. The BJP as the Party of the Village: An Introduction2. Becoming the Hindi Heartland's Predominant Rural Party3. The Caste Game: How the BJP Became the Most Socially Representative Party in UP (Barring Muslims)4. The BJP's Political Mobilisation of Welfare: 'Labharthees'5. The BJP's Muslim Model: Hindutva, the Politics of Exclusion and Why the BJP Still Wins Muslim SeatsPART IICOMMUNICATION: WHAT THE BJP FOCUSES ONAND WHERE IT SPEAKS6. What the BJP Says: The Changing Patterns of Its Discourse7. Modi@Digital: Why the BJP Wins on Social Media8. How the BJP Became the World's Largest Political Party: Organisational Restructuring and the Use of Digital TechnologiesPART IIIIDEOLOGY, ECONOMIC THINKING AND GOVERNANCE9. Roots of the BJP: The Jan Sangh Story10. When Right Is Left: The BJP's Economic Model in New IndiaPART IVTHE UMBILICAL CORD11. The BJP's RSS Link: The Foundational Moment12. The Growth of the RSS13. What the RSS Says: Issues That Matter the Most to the Sangh14. The Sangh Parivar and Education: Tribal Communities, Vanvasi Kalyan Ashram and Christian MissionariesPART VBEYOND THE DOMINANT NARRATIVE: THE SOUTH, THE NORTHEAST AND WOMEN15. The BJP's South Model: The Karnataka Formula16. Mergers, Acquisitions and the 'Eight Goddesses': The BJP's Northeast Push17. The Making of a New Women's Vote: Gender, Politics and HindutvaCONCLUSION18 'Party of Ram': A Hindu Suratrana, the Idea of 'New India' and Its Global MessagePostscriptNotesAppendices 1-15The BJP: A TimelineIndexAcknowledgements