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The Public Relations Handbook

Medium: Buch
ISBN: 978-1-032-85265-2
Verlag: Routledge
Erscheinungstermin: 19.08.2025
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The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.

Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.

The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications.

This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683.

Produkteigenschaften

  • Artikelnummer: 9781032852652
  • Medium: Buch
  • ISBN: 978-1-032-85265-2
  • Verlag: Routledge
  • Erscheinungstermin: 19.08.2025
  • Sprache(n): Englisch
  • Auflage: 7. Auflage 2025
  • Serie: Media Practice
  • Produktform: Gebunden, HC gerader Rücken kaschiert
  • Gewicht: 814 g
  • Seiten: 368
  • Format (B x H x T): 175 x 250 x 24 mm
  • Ausgabetyp: Kein, Unbekannt
  • Vorauflage: 978-0-367-27890-8

Themen

Autoren/Hrsg.

Herausgeber

List of FiguresList of TablesList of ContributorsPrefacePart 1 The context of public relations1. What is public relations?Sarah Roberts Bowman and Gloria Walker2. Public relations and communicationsSarah Roberts Bowman3. Public relations, politics and the mediaSarah Roberts-Bowman and Gloria Walker4. Public relations and managementAnne Gregor75. Ethics, professionalism and regulationAlison Theaker and Aimee PostlePart 2 Strategic public relations6. Public relations and corporate communicationSarah Roberts Bowman and Gloria Walker7. Public relations and corporate identitySusan Kinnear and Hugh Griffiths8. Risk, issues and crisis managementHeather Yaxley9. Public relations and corporate social responsibilityAntonio Marques Mendes10. Measurement and evaluationMairead McCoy11. Public relations and globalisationAverill GordonPart 3 Stakeholder public relations12. Media relations in the social media agePhilip Young13. Internal communicationsLiam Fitzpatrick14. Financial communicationsNicola Hooper15. Public sector public relationsSusan Kinnear and Amanda Coleman16. Consumer public relationsMichael Frohlich and Andrew Lopez17. Business to business public relationsLoretta Milan18. Public relations and engagement in the not for profit sectorAlan Anstead19. Using new technology effectively in public relationsHeather Yaxley20. Activism and public relationsPhilip Young30. Future challenges for public relationsAlison TheakerBibliographyIndex