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There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.
The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.
Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.
Produkteigenschaften
- Artikelnummer: 9781138154544
- Medium: Buch
- ISBN: 978-1-138-15454-4
- Verlag: Routledge
- Erscheinungstermin: 09.12.2016
- Sprache(n): Englisch
- Auflage: 1. Auflage 2016
- Serie: Routledge-Noordhoff International Editions
- Produktform: Gebunden
- Gewicht: 501 g
- Seiten: 156
- Format (B x H x T): 183 x 260 x 13 mm
- Ausgabetyp: Kein, Unbekannt